Break Open Your Market.
With Confidence.
Pathfinders Plow The Road For Founders and CROs Entering New Markets
94% of Funded Companies Fail Before Reaching Growth Stage
It's preventable.
Growth People Are Execution Experts
They are not experts in using the scientific method to test GTM hypotheses in the market.
Pathfinders: Market-Learning Experts
Founders Need To Test GTM and Product
Founders entering a new market must directly engage with the market before hiring expensive GTM people and systems.
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Only founders can effectively change and test elements of product, GTM process, messaging, and value.
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Pathfinders are GTM experts assisting founders in the effort.
Testing the Product in the Market
Testing Sales Mechanisms in the Market
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Product-Market Fit
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Product-User Fit
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Product-Market-Sales Fit
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Market Annealing
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Problem Centric Messaging
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Ideal Customer Profile
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Go-To-Market Fit
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Insertion and Strategic Hook
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Price, Growth and Sales Models
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Chasm and pre-Chasm Testing
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Value Hypotheses
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Bottom-up (PLG) or Top Down
Pathfinders Are Embedded GTM Experts
They thrive on discovery.
They're multi-disciplinary.
They're technical.
They're rare and different from traditional field teams.
They focus on the hardest parts of GTM with the management team.
Why Companies Fail
Before Reaching Growth
Founders often skip early market learning and validation. They staff up with powerful, expensive growth stage operators, presume they'll take care of it, and run out of money.
Pathfinders
Pathfinders are Go-To-Market experts that help founders and business leaders learn to sell into new markets.
When Are
Pathfinders Needed?
How Do
Pathfinders Operate?
Dave Explains In Under 3 Minutes
