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Exploring Complex Issues in Go-To-Market
One Proven GTM Motion For The Entire Company
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A common outlook to align and unite the team
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Design and build tests to understand the market
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Ensure the market, product and sales motion.
Well suited for everyone in leadership, product, sales, marketing, customer success, support, business development and operations
Digital Courses
When companies enter a new market it often takes them years to find market traction. In fact, 94% of funded startups fail before ever reaching growth stage. They can't reach prospects, sell effectively, or grow their installed base.
There is a better way. Pathfinders, aka renaissance reps, are the answer.
Experienced GTM Experts Help Founders
Develop and Test Their Go-To-Market Strategy
Pathfinders Assist With:
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Reaching Prospects
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Product-Market Fit (including hypotheses and test design)
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Insertion Strategy, Strategic Positioning
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Go-To-Market Fit (customer journey validation)
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Field Telemetry (know when you're losing PMF or GTMF)
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ICP selection, validation and early sales
Note: Pathfinders assist the CEO and founders with the effort. They don't replace them (CEO, empowered by Pathfinders, must lead all these efforts.)
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Any growth stage business can stall as the CEO/CRO feels assaulted by a 24/7 avalanche of problems and new competition. They need trusted help that will listen, strategize and help assure accountability. The best help comes from other, non-competitive CEOs dedicated to the success of each other.
Private CEO advisory boards are moderated by Prendessa, designed with Vistage.
Solve Problems With Trusted Friends
Peer Advisory Boards provide:
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Monthly meetings with other (non-competitive) CEOs
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Monthly coaching and accountability sessions to resolve problems
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Private online community for confidential support every day
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I'm Dave, the founder and CEO of Prendessa.
I founded Prendessa after serving as a 2 time CEO and 6 time CRO in venture backed and private equity backed companies resulting in 4 unicorn exits, 3 IPOs and over a half dozen acquisitions. I've supported over 100 companies through Prendessa and as a consultant. In tech GTM, I've seen it all.
Over 90% of funded companies never reach a growth stage. They're unable to gain predictable market traction. That's preventable. It's also recoverable. Everything we do is focused on keeping good companies healthy and thriving.
Getting companies to market successfully, getting to the top, and staying on top, are the only thing we do. Connect with us and we'll show you how it works.
Dave Butler
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